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BrandH&M
ProjectH&M&RIO
Smiling Black woman posing in an off-white ribbed fringe dress and fluffy mules against a vibrant blue studio backdrop.

H&M H&M&RIO 2026

Associated creatives

Tags

Description

Full-length fashion campaign image featuring a smiling Black woman posing against a saturated cobalt blue backdrop. She wears a cream sleeveless ribbed-knit dress featuring an asymmetrical hem with hanging fringe, paired with white textured low-heel mules. The styled look is accessorized with chunky white layered bracelets and sculptural drop earrings.

Style

Vertical, Commercial, Saturated, Graphic

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-White (80%)

Background

Coloured Seamless, Commercial Kitchen

Context

Advertising Campaign