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BrandH&M
ProjectH&M&RIO
Smiling woman in a red one-piece swimsuit and dramatic carnival feather wings posing against a vibrant blue studio backdrop.

H&M H&M&RIO 2026

Associated creatives

Tags

Description

A fashion portrait for the H&M&RIO campaign photographed by Rafael Pavarotti captures a smiling model posed dynamically against a saturated blue studio backdrop. She wears a vibrant red one-piece swimsuit featuring a keyhole cutout, paired with matching red strappy heeled sandals. Extending around and behind her is a massive, arching arrangement of crimson and scarlet carnival feathers that frames her silhouette. The studio lighting delivers crisp definition and rich contrast across her athletic frame and voluminous curly hair.

Style

Vertical, Commercial, playful, Saturated

Industries

High Street Fashion

Color

Scarlet (70%)
Espresso (20%)

Background

Coloured Seamless, Commercial Kitchen

Context

Advertising Campaign