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  • ·H&M&RIO Carnival Campaign by Rafael Pavarotti
BrandH&M
ProjectH&M&RIO
Model wearing a vibrant red swimsuit and elaborate red carnival feather wings posing against a vivid blue backdrop.

H&M H&M&RIO 2026

Associated creatives

Rafael Pavarotti
Rafael PavarottiPhotographer
Ice Spice
Ice SpiceTalent

Tags

woman in red carnival costumewoman in red swimsuitred carnival wingsred feather wingsred one piece swimsuitred swimsuitcarnival costumefeather wingsred high heels

Description

Fashion campaign imagery for H&M's H&M&RIO project, photographed by Rafael Pavarotti. A model in a red one-piece cutout swimsuit and matching red strappy heels poses dynamically while wearing an expansive red feathered carnival wing structure. The vertical composition is framed against a saturated cobalt blue studio backdrop, creating high-contrast color blocking.

Style

Vertical, Commercial, playful, Saturated

Industries

High Street Fashion

Color

Scarlet (50%)
Espresso (20%)

Background

Coloured Seamless, Commercial Kitchen

Context

Advertising Campaign