H&M H&M&RIO 2026
Associated creatives
Tags
Description
A close-up studio portrait created for H&M's H&M&RIO campaign, photographed by Rafael Pavarotti. The subject is an elderly Black woman styled with voluminous dark textured hair, looking toward the camera with a joyful, gentle smile. She wears a rich burnt orange draped garment gathered at the neckline and accessorized with a bold, translucent amber bead necklace and ornate drop earrings. The shot is captured with crisp beauty lighting against a clean white seamless backdrop.
Style
Vertical, Commercial, Polished
Techniques
Beauty Light
Industries
High Street Fashion
Color
Burnt Orange (60%)
Jet Black (30%)
Background
White Seamless
Context
Advertising Campaign