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  • ·H&M Red Plaid Flannel & Wide-Leg Jeans Campaign
BrandH&M
ProjectH&M&NEW YORK 2026
Model wearing an open red plaid flannel shirt, graphic t-shirt, and paint-splattered wide-leg jeans against a white backdrop.

H&M H&M&NEW YORK 2026 2026

Associated creatives

Liya Kebede
Liya KebedeModel
Paloma Elsesser
Paloma ElsesserModel
Rafael Pavarotti
Rafael PavarottiPhotographer
Ice Spice
Ice SpiceTalent
Lynn Yaeger
Lynn YaegerTalent

Tags

woman in red plaid flannelred plaid flannel shirtred plaid shirtplaid shirtpaint splattered wide leg jeanspaint splattered jeanswide leg jeansblue denim jeans

Description

Full-length fashion studio shot from the H&M campaign photographed by Rafael Pavarotti. A blonde female model stands against a seamless white background wearing a layered streetwear outfit. She sports an oversized red and black plaid flannel shirt open over a white graphic tee, paired with wide-leg blue denim jeans covered in paint splatters and black pointed-toe shoes.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (40%)
Crimson (30%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign