Lucrezia Ganazzoli,

Description

This commercial fashion editorial portrait, created for the H&M project Primary Colors, features model Vivienne Rohner seated against a bright white background. She wears a vibrant green sweater draped over her shoulders and paired with white shorts, tying the laces of her sneakers. The lighting is clean and soft, casting gentle shadows that define the minimal composition. Styled by Lisa Lindqwister with hair by Cim Mahony and makeup by Anya de Tobon, the shot captures a casual, candid moment.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign