Brand
ProjectPreloved Campaign

Hilda Sandström, Fashion Director,
Associated creatives
Tags
Description
This fashion editorial image from the Preloved Campaign for H&M features model Julia Pacha photographed by Pauline Suzor, with fashion direction by Hilda Sandström. The composition presents a seated model wearing a classic beige trench coat over a layered white collared shirt and a striped knit top, paired with striking red leather trousers. A patterned snakeskin handbag is tucked under her arm. The lighting is bright and clean against a neutral studio backdrop, highlighting the textures of the apparel and accessories.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Camel (50%)
Crimson (30%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign