H&M
Preloved Campaign
Brand
ProjectPreloved Campaign
Date
Mar 2025
Description
H&M presents the Preloved Campaign, a high street fashion editorial series spotlighting curated apparel. Photographer Pauline Suzor captures model Julia Pacha in a series of studio-based portraits that emphasize layered textures and contemporary silhouettes. The project features fashion direction by Hilda Sandström, who balances classic staples like the trench coat with relaxed denim-on-denim styling. The imagery utilizes natural light and a clean, neutral backdrop to maintain a minimalist aesthetic throughout the editorial spread.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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