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  • ·HM Preloved Campaign fashion editorial with Julia Pacha
Brand
H&M
ProjectPreloved Campaign
Model Julia Pacha in a beige trench coat, layered striped top, and red leather trousers for H and M Preloved Campaign

Pauline Suzor,

Associated creatives

Pauline Suzor
Pauline SuzorPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Julia Pacha
Julia PachaModel

Tags

model in beige trench coatbeige trench coattrench coatmodel in red trousersred leather trousersleather trousersstriped knit topwhite collared shirtsnakeskin handbagwoman wearing trench coatfemale model

Description

This fashion editorial image from the Preloved Campaign for H&M features model Julia Pacha photographed by Pauline Suzor, with fashion direction by Hilda Sandström. The composition presents a seated model wearing a classic beige trench coat over a layered white collared shirt and a striped knit top, paired with striking red leather trousers. A patterned snakeskin handbag is tucked under her arm. The lighting is bright and clean against a neutral studio backdrop, highlighting the textures of the apparel and accessories.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Crimson (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign