Kevin Pfaff, Art Director,

Description

This clean commercial product shot features a black patent heeled sandal with a prominent sheer mesh bow detail across the strap. The shoe is captured against a plain white seamless studio background with stark directional lighting casting a sharp shadow. The minimalist composition highlights the glossy patent finish and textured tulle material of the footwear for the H&M Party Focus campaign photographed by Marius Uhlig with art direction by Kevin Pfaff.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Footwear

Color

Background

White Seamless

Context

E-commerce / Product