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  • ·HM Notes on Being Spring 2025 Campaign by Sam Rock
Brand
H&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two models wearing beige sleeveless V-neck vests and matching trousers pose against a clean white background.

and Wali, Models,

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two models wearing beige veststwo modelsbeige vestsmodels posingbeige vest and trousers

Description

This portrait from H&M's 'Notes on Being' Spring 2025 ad campaign, photographed by Sam Rock with creative direction by Albert Moya and styling by Kate Phelan, features two models posing together against a minimal white background. Both models wear matching beige sleeveless V-neck vests and tailored trousers with dark chunky bracelets adorning their wrists. The lighting is bright and clean, emphasizing the structured tailoring and neutral tones of the garments. The image forms part of a broader commercial project featuring casting by Piergiorgio Del Moro.