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  • ·HM Notes on Being Spring 2025 Campaign Editorial - Visie 642223
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two women with long dark hair wearing matching beige linen vests against a plain white background in an H&M ad campaign.

Caroline Polachek, Entertainer,

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

Description

Two women with long, dark, loose hair are captured in a studio portrait against a stark white backdrop. They are both dressed in matching sleeveless, deep V-neck vests made of a textured, neutral beige linen fabric, paired with coordinating loose trousers. One woman has her arm draped affectionately over the other's shoulder, and they both wear thick, dark, rounded bracelets on their wrists. The lighting is clean, bright, and even, emphasizing the minimalist aesthetic of the clothing. Their expressions are neutral and composed, looking directly toward the viewer.

Style

Editorial, Lifestyle, Vertical, Commercial

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses