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  • ·H&M New York 2026 Campaign by Rafael Pavarotti
BrandH&M
ProjectH&M&NEW YORK 2026
Full-length studio portrait of a woman wearing a red plaid flannel shirt over a white graphic tee and wide-leg paint-splattered jeans.

H&M H&M&NEW YORK 2026 2026

Associated creatives

Liya Kebede
Liya KebedeModel
Paloma Elsesser
Paloma ElsesserModel
Rafael Pavarotti
Rafael PavarottiPhotographer
Ice Spice
Ice SpiceTalent
Lynn Yaeger
Lynn YaegerTalent

Tags

blonde woman posingwoman in plaid shirtred plaid shirtplaid shirtflannel shirtpaint splattered jeanswide leg jeansbaggy denim jeanswhite graphic t shirtgraphic t shirt

Description

Full-length studio fashion shot featuring a blonde model posing against a clean white seamless backdrop. She wears an unbuttoned red and black plaid oversized flannel shirt layered over a white illustrated graphic t-shirt. The look is styled with oversized, baggy dark blue denim jeans heavily detailed with paint splatters, paired with black pointed-toe footwear. Photographed by Rafael Pavarotti for the H&M&NEW YORK 2026 campaign.

Style

Vertical, Commercial, Clean

Techniques

High-key

Industries

High Street Fashion

Color

Denim (40%)
Crimson (30%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign