H&M New In 2026
Associated creatives
Tags
Description
A full-length studio portrait featuring model Luka Tesic photographed by Daniyel Lowden for the H&M New In project. The model stands against a seamless white background wearing an oversized black leather zip-up bomber jacket over a dark top, paired with pleated off-white wide-leg trousers and black slip-on shoes. The shot uses soft, even lighting across the entire frame, highlighting the contrast between the dark leather outerwear and light tailored pants.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (50%)
Cream (50%)
Background
White Seamless
Context
Lookbook