Brand
ProjectMens Lookbook

Daniyel Lowden, Photographer, New York
Associated creatives
Tags
Description
This menswear editorial image for the H&M Mens Lookbook features a split composition with a male model standing on the left and a styled clothing flat lay on the right. The male model is wearing a dark black quarter-zip sweater layered over a striped collared shirt against a clean white background. To the right, folded garments including a black sweater and striped shirt are arranged beneath a single black leather dress shoe with a buckle closure. The lighting is soft and even, highlighting the textures of the apparel and the polished surface of the shoe. The minimal studio setup emphasizes the contemporary menswear styling.
Style
Editorial, Horizontal, Clean
Industries
High Street Fashion
Color
Jet Black (50%)
Cream (30%)
Medium Grey (20%)
Background
White Seamless
Context
Lookbook
