Brand
ProjectHM Man - Spring

Paolo Steve,
Associated creatives
Tags
Description
A fashion campaign portrait for H&M Spring captured by photographer Paolo Steve, featuring model Nonso Ojukwu posing in a minimalist studio setting. The subject leans against a neutral corner wall wearing a loose grey button-down shirt, cream beige shorts, white socks, and black loafers. Hard directional lighting casts sharp geometric shadows across the scene, creating high contrast. In the foreground, weathered concrete bricks rest on the floor, adding a textured architectural element to the composition.
Style
Vertical, Commercial, Clean, Matte
Techniques
Hard Light
Industries
High Street Fashion
Color
Beige (50%)
Medium Grey (30%)
Jet Black (20%)
Background
Set-dressed
Context
Advertising Campaign
