H&M H&M x Magda Butrym 2025

Description

This fashion editorial campaign image for H&M x Magda Butrym was photographed by Joanna Wzorek with art direction by Li Von Euler and styling by Jacob K. A model with her hair styled in a neat bun wears black sunglasses, a statement floral earring, and a black turtleneck top. She is seated on an armchair upholstered in a vibrant green and pink floral fabric against a clean, neutral background. The lighting is soft and directional, highlighting the textures of the apparel and accessories.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign