Brand
ProjectH&M Lookbook 2025 Collection

Daniyel Lowden, Photographer, New York
Associated creatives
Tags
Description
This lookbook image for the H&M 2025 collection features model Ruben Moreira standing against a minimal white seamless background. He is dressed in a matching dark blue crewneck sweatshirt and coordinated sweatpants with a drawstring waist. Photographed by Daniyel Lowden, the composition captures a relaxed studio pose with soft, even lighting highlighting the fabric textures. The barefoot subject leans slightly against the wall, presenting a clean and casual aesthetic.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Navy (100%)
Background
White Seamless
Context
Lookbook
