BrandH&M
ProjectHoliday drop

Joe Yves,
Associated creatives
Tags
Description
This portrait features model Maryna Polkanova for the H&M Holiday drop project, photographed by Alberto Polo Iañez with hair styling by Joe Yves and makeup by Anya de Tobon. The close-up composition highlights the model's blonde hair and fringe against a neutral backdrop, captured with a subtle multiple exposure effect. The subject wears a dark sequin top that adds texture to the lower frame. Soft lighting illuminates the face while maintaining a clean, minimal aesthetic.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Multiple exposure, Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Background
White Seamless
Context
Lookbook