Mitch Ryan, Director,

Description

This fashion campaign image for H&M F/W 2025 was captured by photographer Anthony Seklaoui with direction by Mitch Ryan and styling by Jacob K. The photograph features models Mona Tougaard and Sora Choi walking through an urban setting against a commercial building exterior. Mona Tougaard wears a flowing white dress paired with a prominent brown faux-fur stole and patterned boots, while Sora Choi wears a cream blouse with dark trousers and holds a structured black handbag. The natural lighting and candid motion capture a dynamic street-style aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign