BrandH&M
ProjectDenim Roundup

Daniil Kudryavtsev, Fashion Editor/Stylist,
Associated creatives
Tags
Description
This studio photograph features model Bodhi Heeck for the H&M Denim Roundup project, photographed by Thomas Cooksey with art direction by Laura Carless and styling by Daniil Kudryavtsev. The male model stands in the corner of a clean white studio space, wearing a grey canvas workwear jacket over a black top, paired with dark black trousers and black footwear. He holds a large black leather tote bag in one hand while leaning casually against the corner wall. The lighting is bright and even, highlighting the clean lines of the commercial apparel set against the minimalist white backdrop.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
High Street Fashion
Color
Charcoal (40%)
Jet Black (60%)
Background
White Seamless
Context
Advertising Campaign
