Brand
ProjectClean Lines

H&M Clean Lines 2026
Associated creatives
Tags
Description
This black and white fashion campaign portrait for H&M's Clean Lines project features model Nyela Hopster posing against a sleek metallic surface. Photographed by Jen Carey with art direction by Dorin Azougy, the subject wears a fitted black sleeveless top paired with relaxed light denim jeans. Her dark braided hair falls loosely around her shoulders as she gazes toward the camera with a neutral expression. The high-contrast monochrome grading emphasizes clean silhouettes and textural contrasts between the smooth background and apparel.