Brand
ProjectClean Lines

H&M Clean Lines 2026
Associated creatives
Tags
Description
This fashion campaign portrait for H&M's Clean Lines project features model Nyela Hopster photographed by Jen Carey with art direction by Dorin Azougy. The subject is captured against a plain white seamless studio background, wearing a black oversized leather zip-up jacket and a light wash denim skirt. Her dark braided hair falls over her shoulders while she poses with her hands resting in her pockets. The monochrome aesthetic highlights clean tailoring and textures, complemented by hair styling from Rudi Lewis and makeup by Anya de Tobon.