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Model with long dark wavy hair wearing a printed patterned blouse against a plain light background for H&M.

H&M Bohemic chic 2026

About

This fashion editorial image for H&M's Bohemic chic project features a model with long, dark, wavy hair looking downward in a three-quarter profile pose. The model wears a voluminous, cream-colored blouse adorned with an intricate reddish-brown and golden-yellow paisley pattern, featuring billowy sleeves and textured fabric. The look is completed with white trousers secured by a thin dark belt. The shot is captured against a seamless, neutral off-white background with soft, natural lighting that highlights the delicate textures of the apparel.

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White Seamless

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Lookbook
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