H&M Bohemic chic 2026

Description

Fashion campaign image created for the H&M project titled Bohemic chic, featuring model Sun Mizrahi and photographed by Carlos Garcia. The model stands against a clean, neutral studio backdrop with her hands on her hips, wearing a cream-colored V-neck tunic dress featuring intricate terracotta-toned patterned borders and a matching tie belt. The garment includes button detailing along the front placket and voluminous long sleeves. Soft studio lighting highlights the textures of the lightweight fabric and the warm color palette of the print.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign