Brand
ProjectH&M Beauty June 2024

Andrea Martinelli, Hair,
Associated creatives
Tags
Description
This close-up beauty portrait features an older woman with long, pale white hair and natural skin texture against a seamless white background. Soft, diffused lighting accentuates the subject's facial features and neutral makeup styling. The composition is framed vertically as a tight beauty headshot, emphasizing clean commercial aesthetics. Photographed by Carlos Garcia for H&M Beauty June 2024, with hair styling by Andrea Martinelli and model Marie Seguy.
Style
Vertical, Commercial, Clean
Techniques
Natural light, Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
