H&M: H&M Beauty June 2024
Brand
Date
Jun 2024
Description
H&M presents the June 2024 beauty campaign, a series of portraits captured by photographer Carlos Garcia. The work leans into a clean, commercial aesthetic, utilizing soft, diffused light to highlight natural skin textures and expressive features. The series features model Marie Seguy, with hair styling by Andrea Martinelli. The compositions are framed vertically, maintaining a neutral palette against a minimalist white background to keep the focus on the subject and the editorial approach to beauty.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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