H&M
H&M Beauty June 2024
Brand
ProjectH&M Beauty June 2024
Date
Jun 2024
Description
H&M presents the June 2024 beauty campaign, a series of portraits focusing on natural aesthetic and clean commercial lines. The imagery features model Marie Seguy, highlighting natural skin textures and a neutral palette. Captured by photographer Carlos Garcia, the project employs soft, diffused natural light to create a consistent look across all assets. Hair styling by Andrea Martinelli complements the stripped-back visual approach, emphasizing the subject's features within a vertical editorial frame. This campaign leans into clean, high-contrast compositions, utilising beauty light to define the portraiture style.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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