H&M
H&M Beauty June 2024
Brand
ProjectH&M Beauty June 2024
Date
Jun 2024
Description
This H&M beauty campaign captures a series of portraits centered on clean, commercial aesthetics. The project features photography by Carlos Garcia, focusing on natural skin texture and neutral makeup application against a stark, white backdrop. The imagery utilizes natural light to accentuate the subjects' features, with hair styling by Andrea Martinelli. Model Marie Seguy fronts the series, which leans into a vertical, editorial composition for the brand's June 2024 beauty rollout.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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