Brand
ProjectLOOKBOOK HM AW 24

Marina Andersson, Makeup Artist,
Associated creatives
Tags
Description
This lookbook campaign image for H&M features a female model standing outdoors on a textured stone surface. She wears a dark brown leather jacket with white shearling trim, layered over a plaid button-down shirt and a neutral beige skirt, paired with tall dark boots. Her wavy blonde hair falls naturally around her shoulders with a soft, direct expression. The ambient lighting creates a cool, desaturated atmosphere with gentle shadows across the scene. Photography by Alejandro Sonoro, with hair styling by Virginie Pinto Moreira, makeup by Marina Andersson, and casting by Nathan Couzins.
Style
Lifestyle, Vertical, Desaturated
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (50%)
Camel (30%)
Pure White (20%)
Background
Road
Context
Lookbook
