PETA Hit Harder, Go Vegan 2026

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A martial artist dressed in a black gi practices breaking wooden boards inside a traditional dojo with red mat flooring and wood-paneled walls. Several other practitioners observe while kneeling or holding boards in place, illuminated by soft overhead fluorescent lighting. The video is part of PETA's Hit Harder, Go Vegan campaign created by Jari Lähdevuori and Max Cooper, showcasing strength and vegan athleticism through martial arts demonstrations.