Brand
ProjectAll We Need Is Us BTS
Birthday, Agency / Creative,
Associated creatives
Tags
Description
This behind-the-scenes video for the Hinge project All We Need Is Us documents the intricate character design and puppetry process in a workshop setting. Credited creatives including Niklas Hermansson and Tim Cherry-Jones guide viewers through material selection, sculpting, and puppet construction. The footage highlights craftspeople working with yarn, wire, and other tactile elements to build distinctive characters. Natural workshop lighting illuminates workspaces filled with art supplies, shelves of paints, and works in progress. The video concludes with completed creations and personal photographs, emphasizing the tangible artistry behind the campaign.
Style
Documentary, Horizontal, Clean
Industries
Telecommunications
Background
Office
Context
Brand Film / Corporate Video