Glue Factory, Post Production / VFX,

Description

This cinematic commercial for Hims & Hers, titled Rich People Live Longer, explores the intersection of wealth and health through a series of striking visual vignettes. The video features diverse individuals and families, high-end medical procedures, high-tech wellness routines, and dramatic cinematic framing. Produced by Ways & Means with music by Glue Factory and One Thousand Birds, the campaign utilizes a desaturated and polished aesthetic to examine longevity and luxury healthcare. The narrative moves through various dramatic sequences, highlighting custom treatments, supplements, and space exploration elements to emphasize its central theme.