Ways & Means, Media,
Associated creatives
Tags
Description
This cinematic commercial for Hims & Hers, titled Rich People Live Longer, explores the intersection of wealth and health through a series of striking visual vignettes. The video features diverse individuals and families, high-end medical procedures, high-tech wellness routines, and dramatic cinematic framing. Produced by Ways & Means with music by Glue Factory and One Thousand Birds, the campaign utilizes a desaturated and polished aesthetic to examine longevity and luxury healthcare. The narrative moves through various dramatic sequences, highlighting custom treatments, supplements, and space exploration elements to emphasize its central theme.
Style
Horizontal, Cinematic, Desaturated, Polished
Industries
Skincare
Context
TVC / TV Commercial