Brand
ProjectGroundhog Day
Highdive,
Associated creatives
Tags
Description
This video commercial for Jeep titled Groundhog Day features actor Bill Murray reprising his iconic role as he wakes up to a digital alarm clock reading six o'clock in a vintage bedroom. The scenes transition to snowy town streets where Murray encounters familiar townsfolk and vehicles during his repeating day. The cinematography adopts a cinematic and narrative style with natural lighting and period-appropriate wardrobe details. Post-production and sound design were handled by industry leaders including Highdive, Cutters Studios, Another Country, and The Mill London.
