Arnold NYC,

Description

The commercial 'Start and End' for Hershey's, created by agency Arnold NYC, centers on the iconic segmented milk chocolate bar. Each individual chocolate pip serves as a dynamic visual frame displaying various lifestyle scenes of people sharing and enjoying chocolate outdoors, in cars, and by campfires. Graphic motion design transforms the embossed chocolate blocks into a cohesive multi-frame montage against a clean white backdrop. Warm natural lighting illuminates the candid video vignettes nested within the chocolate's rich brown texture.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

TVC / TV Commercial