Arnold NYC,
Associated creatives
Tags
Description
This video advertisement features a cinematic montage of Hershey's milk chocolate bars being broken and enjoyed. The footage begins with a close-up of a hand snapping off a single chocolate segment, referred to as a pip, from a full bar. This sequence is interspersed with various candid shots of diverse people, including children and young adults, eating the chocolate in casual outdoor settings like a car, a forest, and near a fire. The editing uses a grid-like framing effect, where multiple segments of different scenes appear simultaneously. The lighting is warm and natural, emphasizing the rich, brown texture of the chocolate and the joyful, relaxed expressions of the subjects. The overall tone is playful and celebratory of life's small moments.
Style
Commercial, Cinematic, Lifestyle
Techniques
Live-action Technique, Slow motion, Motion Graphics
Industries
CPG / Packaged Food, Food & Beverage