The Martin Agency, Agency / Creative,

Description

This commercial video for Hershey's project Happiness is the Real Gold features prominent Team USA athletes sharing their perspectives on competition inside an indoor ice arena. The cinematic footage captures athletes in branded team jackets sitting on benches and tying skates against a backdrop of illuminated vertical light boxes and empty spectator seating. The lighting is moody and cool-toned, emphasizing the dramatic atmosphere of the training facility. Credited to The Martin Agency, the video combines intimate interview setups with wide establishing shots of the ice rink.

Style

Horizontal, Cinematic, Desaturated, Cool

Industries

Outdoor & Adventure Sports

Color

Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial