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BrandHermes
ProjectHERMES SUMMER CAMPAIGN
Man in casual shirt poses on sandy beach next to large, vintage-looking toy horse; ocean and cloudy sky in background.

Hermes HERMES SUMMER CAMPAIGN 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Celia Moutawahid
Celia MoutawahidFashion Editor/Stylist
Laurent Philippon
Laurent PhilipponHair Stylist
Aurore Gibrien
Aurore GibrienMakeup Artist
Camille Lichtenstern
Camille LichtensternSet Designer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModel
Sasha Konograeva
Sasha KonograevaModel
Shushu Cyer
Shushu CyerModel

Tags

mantoy horsebeachoceansand

Description

A young man with dark hair poses on a sandy beach next to a large toy horse. He is wearing a dark teal button-down shirt with the top buttons open, brown trousers, and a tan belt. The toy horse is tan and has stitched details and brown leather accents. The man's eyes are closed, and he appears to be facing the sun. The background features a coastline with a sandy beach and a blue ocean with waves. The sky is blue with scattered clouds. The light is bright, suggesting it is daytime.