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  • ·Herman Miller Brand Identity Campaign by Max Siedentopf
BrandHerman Miller
ProjectBrand Identity
Person in a red shirt and jeans stretching back on a Herman Miller office chair next to advertising copy on a blue background.

Max Siedentopf, Photography,

Associated creatives

Look
LookDesign
Max Siedentopf
Max SiedentopfPhotography

Tags

herman miller office chairherman miller chairoffice chairergonomic task chairperson stretching in chairperson in office chairred long sleeve shirtred shirtblue denim jeansblue jeans

Description

An advertisement for Herman Miller created by design studio Look and photographed by Max Siedentopf. A person wearing a bright red long-sleeve top, denim jeans, and brown slip-on shoes leans back joyfully in an ergonomic Herman Miller task chair featuring a mustard yellow upholstered back and white frame. The layout is split into a solid sky-blue panel on the left with white typographic copy and a clean white studio background on the right. The campaign blends minimalist graphic design with dynamic, playful commercial photography.

Style

Horizontal, Commercial, playful, Clean, Graphic

Techniques

Typography, High-key

Industries

Specialty Retailers

Color

Scarlet (30%)
Denim (30%)
Mustard (20%)

Background

White Seamless

Context

Advertising Campaign