BrandHerman Miller
ProjectBrand Identity
Max Siedentopf, Photography,
Associated creatives
Tags
Description
This brand identity campaign image for Herman Miller features a person with curly hair wearing a red long-sleeved top and blue jeans, sitting in an ergonomic chair with arms stretched upwards in a relaxed posture. The composition is split vertically, with a bright blue background on the left containing marketing copy in white text and a clean white background on the right showcasing the model and chair. The chair has a vibrant mustard-colored fabric back and a white frame with casters. Lighting is even and bright, highlighting the casual pose and ergonomic design. The image reflects a modern, approachable commercial aesthetic.
Style
Commercial, Corporate
Techniques
Typography
Industries
Consumer Electronics