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  • ·Herman Miller Brand Identity Campaign Seating Advertisement
BrandHerman Miller
ProjectBrand Identity
A person with curly hair wearing a red long-sleeved shirt and jeans sitting in an ergonomic office chair with arms raised on white background.

LOOK, Agency / Creative,

Associated creatives

Look
LookDesign
Max Siedentopf
Max SiedentopfPhotography

Tags

person seated in office chair

Description

This brand identity campaign image for Herman Miller features a person with curly hair wearing a red long-sleeved top and blue jeans, sitting in an ergonomic chair with arms stretched upwards in a relaxed posture. The composition is split vertically, with a bright blue background on the left containing marketing copy in white text and a clean white background on the right showcasing the model and chair. The chair has a vibrant mustard-colored fabric back and a white frame with casters. Lighting is even and bright, highlighting the casual pose and ergonomic design. The image reflects a modern, approachable commercial aesthetic.

Style

Commercial, Corporate

Techniques

Typography

Industries

Consumer Electronics