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  • ·Herman Miller Aeron Never Stops advertising campaign
BrandVarious Campaigns
ProjectHerman Miller : Aeron Never Stops
Man seen from behind sitting in an ergonomic office chair holding a walkie-talkie against a white studio background.

Mari Kuno, Makeup Artist,

Associated creatives

Samuel Bradley
Samuel BradleyPhotographer
Helga Burrill
Helga BurrillFashion Editor/Stylist
Moe Mukai
Moe MukaiHair Stylist
Mari Kuno
Mari KunoMakeup Artist
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
Lydia Chan
Lydia ChanSet Designer

Tags

man sitting in office chairoffice chairergonomic chairman holding walkie talkiewalkie talkieman in white shirtwhite shirt

Description

This advertising campaign image for Herman Miller titled Aeron Never Stops features a man viewed from behind while seated in an ergonomic office chair against a seamless white background. He wears a white button-down shirt and holds a walkie-talkie up to his ear with his right hand. The composition is centered and minimal, showcasing the distinctive mesh back and frame of the chair. Red promotional typography appears on either side of the subject, displaying the Herman Miller logo and campaign slogan. The lighting is bright and even, characteristic of clean commercial studio photography.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Consumer Electronics

Color

Pure White (70%)
Navy (30%)

Background

White Seamless

Context

Advertising Campaign