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  • ·Helmut Lang Spring/Summer 2025 campaign portrait
BrandHelmut Lang
ProjectHelmut Lang Spring/Summer 2025
Model standing over a curved metal bar wearing a black leather jacket against a neutral studio wall.

Jason Rider,

Associated creatives

Pegah Farahmand
Pegah FarahmandPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Tamara McNaughton
Tamara McNaughtonHair Stylist
Yumi Lee
Yumi LeeMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Whitney Hellesen
Whitney HellesenSet Designer
Leah Stammer
Leah StammerProducer
Carol Ai
Carol AiTailor
Joseph Uyttenhove
Joseph UyttenhoveModel
Lara Menezes
Lara MenezesModel

Tags

model in black leather jacketblack leather jacketleather jacketmodel posingblack jacketwoman in jacket

Description

A studio campaign portrait for the Helmut Lang Spring/Summer 2025 collection, photographed by Pegah Farahmand with fashion styling by Jason Rider and art direction by Becca Thandi Halev. The model stands with feet positioned over a curved metallic prop against a plain grey studio backdrop. The subject wears a black leather jacket zipped over a white shirt, paired with dark shorts and heeled sandals. Hair styling is by Tamara McNaughton, makeup by Yumi Lee, and set design by Whitney Hellesen. Large white bold typography reading HELMUT LANG spans across the center of the frame.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign