Helmut Lang Helmut Lang Jeans Pre-Fall 2026 2026

Description

An overhead still-life campaign photograph for Helmut Lang Jeans Pre-Fall 2026, captured by Priscillia Saada with fashion styling by Monika Tatalovic. A pair of cuffed blue denim jeans with an inserted brown leather belt is casually arranged across an intricate, patterned Persian-style wool rug. Direct flash lighting creates stark contrast and highlights the tactile texture of the heavyweight denim, metal hardware, and ornate carpet weave. The bottom margin features editorial campaign typography in clean black lettering against a solid white border.

Style

Horizontal, Commercial

Techniques

Flash

Industries

Designer Fashion

Color

Background

Fabric Texture

Context

Advertising Campaign