Description

An advertising campaign image for Helmut Lang Jeans Pre-Fall 2026, photographed by Priscillia Saada and styled by Monika Tatalovic. A man stands facing away from the camera, carrying a woman draped backwards across his shoulders in front of a stone building exterior. The subjects wear coordinated dark raw denim jeans and an unbuttoned denim jacket with a frayed hem, paired with a black backless silk top and tall black leather heeled boots. The composition utilizes even natural daylight, with bold brand typography and editorial credits printed across the bottom white margin.