Helmut Lang Helmut Lang Jeans Pre-Fall 2026 2026

Description

An advertising campaign image for Helmut Lang Jeans Pre-Fall 2026, photographed by Priscillia Saada and styled by Monika Tatalovic. A man stands facing away from the camera, carrying a woman draped backwards across his shoulders in front of a stone building exterior. The subjects wear coordinated dark raw denim jeans and an unbuttoned denim jacket with a frayed hem, paired with a black backless silk top and tall black leather heeled boots. The composition utilizes even natural daylight, with bold brand typography and editorial credits printed across the bottom white margin.

Style

Horizontal, Commercial, Raw

Techniques

Typography, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign