Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

A back-view composition from the Helmut Lang 'Jeans' 2026 advertising campaign photographed by Chloe Jones. The talent, Maddy, stands wearing a light-wash denim jacket featuring raw, frayed edges paired with matching denim jeans and a brown leather belt. A thick, single braid extends down the back of the denim jacket alongside a saddled brown and white pinto horse tethered outdoors near a tree trunk. Natural daylight illuminates the washed cotton textures and equestrian leather tack. Campaign text and editorial credits are printed along the bottom margin.

Style

Vertical, Commercial, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign