Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

A campaign print advertisement for Helmut Lang Jeans, photographed by Chloe Jones for the 2026 campaign titled 'Storm in Adair County'. The composition frames a side profile of a white mare standing closely alongside a young foal against a backdrop of deep, textured storm clouds. Natural, diffused overcast light illuminates the textured coats and pale manes of the horses. Minimalist brand typography and campaign credits are arranged along the white lower border.

Style

Horizontal, Commercial, Minimalist

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Overcast Sky

Context

Advertising Campaign