Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

Dayna Eilert sits astride a black-and-white horse wearing a detailed leather western saddle across an open pasture for the Helmut Lang Jeans 2026 advertising campaign photographed by Chloe Jones. The rider is captured in profile with long, flowing brown hair, wearing dark raw denim jeans and a fitted dark top. A wooden fence line and soft-focus trees border the grassy field in the background under natural evening light. The bottom of the frame features white campaign border styling with black typographical credits specifying the location as Oklahoma.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign