Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

A campaign print advertisement for Helmut Lang Jeans captured by photographer Chloe Jones in Oklahoma. Talent Dayna Eilert is photographed in profile riding a black and white pinto horse across an expansive grassy field at twilight. She wears dark wash denim jeans, a brown belt, and a dark tank top, seated on an ornate brown leather western saddle. The background features a rolling green meadow bordered by distant trees under a soft, diffused evening sky. Printed campaign typography and credits run across the lower white border.

Style

Horizontal, Commercial, Earthy, Nostalgic

Techniques

Natural light, Analogue / film

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign