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  • ·Helmut Lang Jeans 2026 Campaign featuring Lamarr Hankins
BrandHelmut Lang
Project'Jeans' 2026 Ad Campaign
Man in a straw cowboy hat, white button-up shirt, and dark blue jeans outdoors for Helmut Lang Jeans.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

man in cowboy hatcowboy hatstraw cowboy hatwhite button up shirtwhite shirtdark blue jeansblue jeansdenim jeans

Description

A portrait of Lamarr Hankins photographed by Chloe Jones for the Helmut Lang 'Jeans' 2026 ad campaign. The subject stands outdoors wearing a woven straw cowboy hat, a clean white long-sleeved button-down shirt tucked in, and dark denim jeans secured with a black belt. The setting features green shrubbery, yellow wildflower blooms, and red earth under direct daylight illumination. The image is styled as a campaign print layout with brand typography and credits along the bottom border.

Style

Vertical, Commercial

Techniques

Flash

Industries

Designer Fashion

Color

Pure White (50%)
Denim (30%)
Beige (20%)

Background

Wildflower Field

Context

Advertising Campaign