Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

Photographed by Chloe Jones for the Helmut Lang 'Jeans' 2026 advertising campaign, talents Dayna and Maddy ride together bareback on a brown horse. Both women are styled in woven straw cowboy hats and feature long single braids extending down their backs. One wears a matching denim trucker jacket and flared jeans, while the other is dressed in a clean white t-shirt and denim trousers. The outdoor composition is shot in natural daylight against a backdrop of trees and sky, completed with campaign typography in the lower margin.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign